the founder of the Reel Top 40 Radio Repository) I was born as Richard Warren Irwin in Flushing, N.Y. in 1951, and my family moved to Concord, North Carolina when I was 5. I showed an early interest in radio, and got my first radio job when I was 14. Before I finished high school, I had already worked at four radio stations and one TV station: WPEG-FM and WEGO in Concord, WCTU-TV (Channel 36) in Charlotte, WMAP and WIXE in Monroe, where I first learned about the magic of Top 40 from "Brother" Dave Hedrick. I liked radio much better than TV. At that time, the size of TV broadcast gear required a "crew" to do much of anything, but a creative radio guy could do everything by himself.
On Halloween, 1978, I was hired as PD and morning guy for KROI-FM in Sacramento (96.9), sister station of the legendary 1240 KROY. Interestingly, the people that hired me all disappeared shortly after I started work; KROY and KROI-FM had just been purchased by Jonsson Communications Corporation. They presented long-term plans for a giant media group, including a station in San Francisco.
Of all the "related" things I did in radio, I loved the July 4th Shows the best! Between 1982 and 1992, I wrote and directed a July 4th Pyromusical Spectacular, mostly in Sacramento, (for KROY, KENZ, KSAC, KSFM, KHYL) but once in Anaheim, for KEZY-FM (1991). In all, I probably did as much engineering in my "career" as I did programming. I never enjoyed going to the transmitter on weekends, but I never much cared for finding a replacement for the sick overnight guy, either. What I always did enjoy was planning and building. It didn't matter if it was a new production room or a new format. "30 years in radio, and all I got was a website..." When Jonsson's last Sacramento station (1240 AM) was sold to former RKO President Dwight Case in October of 1994, I was excited about the chance to ask this industry icon for his recommendations for my radio career. He advised me to seek a job in Cable TV. I was disappointed beyond words; I had hoped a man with his history would have more hope for radio. I received about 25% of my annual salary in severance, and wandered out into the real world, unknown to a entire generation of broadcasters who changed jobs every 2 years. (Everyone was terminated; we were told the station would be "Spanish". Case sold it a year later to another group of South of the Border broadcasters.) Maybe if I had moved around a lot more, instead of staying with one company for 16 years, I'd have a better shot at making a decent living in radio. I worked with some brilliant consultants and wonderful talent. I really do love radio that's why this site is here.
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Atlanta's "Million Dollar Sound" was a real contender in the Atlanta market in those days - days when a "Class IV" (1340 khz: 1KW day, 250 watts at night) could own a market by playing the favorites of kids and young adults. You'll hear Mr. Drake read the beginning of a newscast on this 'check, though the rest of it was cut. Consider that there's less than four years between Bill Drake on WAKE in Atlanta, and Bill Drake at KHJ, Los Angeles. |
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.. I have seventy four - seven four - street level degrees on the Buddy Carr Car Pool Party Program...
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You look wonderful.. you look wonderful.. magnificent thought-provoking boss reading of 86 degrees... We all had to start somewhere. In April of 1965, I was 14 and living in North Carolina. I was studying to take the test for my Third Class Radiotelephone License. I was oblivious to the revolution taking place in Los Angeles, California at that very moment. This clip includes Robert W. Morgan and the Real Don Steele, and was recorded during the very first week of "Boss Radio". Note the promo that encourages listeners to tune to KFWB and KRLA for "examples of pre-boss radio". This clip spotlights the "93KHJ Boss Radio Sneak Preview". Morgan seems somewhat distracted - at one point, he quips he "almost blew our boss" during a botched live spot. Note that even then, the Real Don Steele is as real as ever. This had to be a wonderful and memorable time for these guys - I wonder if they had any idea that what they were doing would change the sound of "Top 40" forever? My copy of this treasure might have survived better on a 78 RPM acetate. It is "authentic analog", it's a classic, and it belongs here, complete with the high frequency splatter inherent with decade old transfers on misaligned tape machines with less-than-optimal bias settings. Enjoy. |
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"I hate guys with low voices.." Dale Dorman did 6-9 PM on KFRC in 1967? I remember him as the morning guy on WRKO (Boston) in 1973. Dorman's wacky, high-energy enthusiasm is all over this aircheck. So is his imitation of a Remington "Selectro" Shaver. This exhibit went online on February 25, 1996 (in Real Audio 2.0!) It was remastered in 10Khz G2 on May 27, 2001. (Special thanks to Famous Amos.) Though the fidelity of the original, very old cassette was disappointing (someone topped out the bottom end, years ago), I was impressed by the exceptionally tight formatics - and the music levels. Pretty hip considering it was 1967. Timing? Wow - check out Dorman's walk-up on "Treat Her Right"! |
Jack Gale, WAYS, Charlotte, N.C. 4-1-70 (14:16)
. . . And there's a blue one! That must be lemon . . .
This recording was made on a Lafayette 1/4" reel to reel recorder, with a vintage 1940's-model Hallicrafters Communications receiver set to "wide band", at 7.5 ips on April 1, 1970. There was some lightning in the air that morning, and you can hear it in this recording. The high frequency distortion is part of the original recording, and come to think of it, part of the original broadcast! The station had a 5KW signal that covered "35 North and South Carolina counties", and was expertly engineered, but it was equalized for narrow-band receivers. Yep, the reverb is real. That's how much they ran, on everything and everybody for at least 5 years of dominance in the Charlotte market. Gale's bits were as regular as clockwork: Every day was his birthday, Lowell Pressure always did the weather at 8:30, and Plummerville was always the warm spot. Gale had dozens of other bits he repeated over the years. Most of his voice characterizations were done live. April 1, 1970 was just prior to BWB #5 (Big WAYS Birthday #5). WAYS enjoyed an incredible run in Charlotte, but one year after this aircheck, 50KW WBT was well into the ultimately successful campaign that re-claimed the Queen City's AM radio crown. |
The Last Contest - And in Conclusion, 1972 (5:18)
..My sister just had her baby on the living room carpet.. This appeared on the second issue of Programmer's Digest (August 14, 1972). Narrated by John Young (at that time, at WMAK in Nashville), it includes an interview with Jack McCoy who explains what happened when the "secret phone number" was finally announced, and the changes that KCBQ initiated to avoid destroying the San Diego telephone system. |
Robert W. Morgan, KHJ, 1972 (7:31)
..Actually, (Walt Baby Love) used to be one of the Supremes.. Robert W. Morgan demonstrates his cutting-edge wit as he promotes unisex after-shave, does a phoner with a moaner, and wakes Walt Baby Love in this boss blast from Spring, 1972. |
"I'm So Tired of Being Alone - I mean - after you've seen Miss January once, you've seen her..."
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WFIL, Philadelphia, Pennsylvania, Summer 1972
(14:39)
"...and a $350,000 promotion budget that doesn't quit when the Arbitron or Pulse is over..."
As I have noted before, reverb seemed to be primarily an east coast phenomenon in the format, and WFIL does not disappoint in this regard. Any classic station of the great top-40 era is OK with me, but the ones that combine music, personality, promotion, and on-air production into a "powerhouse" image are my favorites. Those great jingles, promos, sounders and big booming voiceovers created a "larger than life" personna for stations like WFIL. In 1972, WFIL was still making great Top-40 radio. I hope to learn (and hear) more of this legendary station. |
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WKBW Buffalo NY Composite, 1972 (9:44)". . . many things we do break the rules - but then you think, who makes the rules?" This composite was featured on Programmer's Digest, Vol 1, Issue 1, 7/10/72. Tom Kennedy of WRKO, Boston provides a short introduction, and Program Director Jefferson Kaye takes it from there. The composite features Jack Sheridan, Don Berns, Sandy Beach, and Jack Armstrong, among others. |
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Jay Thomas and Composite, WAYS Charlotte N.C. 1972
(08:51)
. . .
Are you a hippie?
From Programmer's Digest (Vol. 1, Issue 8, 11/20/72), this 1972 composite of WAYS, Charlotte, demonstrates the influence of actor Jay Thomas on the properties owned by Sis and Stan Kaplan in 1972. Not only did Thomas have a solid success at WAPE, but he resurrected WAYS from near death after a severe thrashing by Tom McMurray's WBT.
In addition to Thomas, this composite features |
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The Tom Shovan Story (12:36). . . Shovan's got a third paycheck from management to replace the other two - what a competitor! . . .
Shovan's career, much of which is highlighted in this feature narrated by Dave Hellerman, included stops at WMEX in Boston in 1958 as Melvin X. Melvin, WPOP in Hartford, WPTR in Albany (1966), WKIP (Poughkeepsie, N.Y.) and WHVW (Hyde Park, NY). In later years, Shovan was VP/Program development of Radio Today Entertainment, NYC; VP operations for Rick Dees Entertainment and a columnist for Hitmakers Magazine. | |
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KROQ Los Angeles, Composite, 1972 (10:37). . . Don't forget to smell the flowers, 'cause we're only here for a short visit . . . From Programmer's Digest (Vol. 1, Issue 9, 12/72), this 1972 composite of KROQ - A Profile of the Roq was interesting to me at the time, but being 3000 miles away from Los Angeles, I didn't really know if the station was a contender or not. So now, despite the high frequency distortion, it has tweaked my curiosity again. What was this station doing with so many great voices and legendary (even then) talents? Did KROQ ever seriously threaten KHJ? Featured on this composite, in order of appearance: Charlie Tuna, Sam Riddle, Jay Stevens, Steve Lundy, (passed away in Houston in April 1999) Jim Wood, Jimmie Rabbit, Steve Sands, J. Paul Huddleston and Paul Oscar Anderson.An impressive staff and the strangest jingles I never heard again are only part of the story of KROQ. According to comments lost in cyberspace, the station's abysmal signal and rubber paychecks made for a short-lived experience. |
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John R Richbourg - A Legend Hangs It Up, 1973 (5:36)
"... Hey, John R - whatcha gonna do ..."
Released on Volume 2, Issue 3 of Programmer's Digest in August of 1973, this feature is narrated by John Young, (at the time, KILT, Houston) and honors the legendary John "R" Richbourg, who was heard on 50 kilowatt WLAC, Nashville, Tennessee for 32 years. It includes his July 28, 1973 farewell on WLAC, and an interview in which he talks about his life. In the book The Hits Just Keep On Coming - The History of Top 40 Radio, Ben Fong Torres writes: John Richbourg had a direct impact on a teenaged Robert Smith, listening in Brooklyn ... Smith, the future Wolfman Jack, wrote a memoir, Have Mercy! in which he recalled John R.'s theme.... "Hey John R., whatcha gonna do? C'mon, John R., man, and play me some rhythm and blues", to which Richbourg would roar out his response, "Whoa! Have mercy, honey, have mercy, have mercy." |
KFRC San Francisco Mick Jagger Weekend (1973) (7:44)
"..Be First, and KFRC will get you off, in Mick Jagger's Morgan Plus Eight Roadster..." This composite of the KFRC Mick Jagger Weekend was featured on Programmer's Digest, Vol 2, Issue 8, 10/22/73. Rodney Allen Rippey and Cheech and Chong introduce Kevin McCarthy, JJ Johnson, Beau Weaver, Bobby Ocean, Jack Friday and Eric Chase. This composite was prepared and submitted by engineer Jeff Kauffer, who created a great piece of audio. Thank you, Jeff, wherever you are.. This aircheck is style and class from top to bottom. I found myself misting up about 3:04 - What Drake Series is that? Bobby Ocean's promo, tagged with that jingle into "Everybody Plays the Fool" with JJ Johnson. It gets to me - it's classic, very polished, GREAT Top-40 radio. I never heard KFRC "live" in 1973, but man, what a radio station! I understand better why my native Northern Californian radio friends speak with reverence about this station...
Real-Time Update! (April 2, 1996) Jack Friday writes: Yes, that was a classic, even though we thought (in those days) it was just SOP for contests. In retrospect those were very creative days in radio as compared to what goes on now. My stay at KFRC was from 1971 to 1974, what I think was the "best" of KFRC, and the high ground of Top 40 radio. The only other station I think was better, (my all time favorite) is WFIL in Philadelphia circa 1965 to 1968. |
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The Power of Production - In the Beginning (4:47)
"... but the ears only laughed to hear such a silly voice for God ..."
It's hard to believe that any free-thinking human would be offended by this, but be warned: The words "God" and "Jesus Christ" are used for entertainment purposes. This was (and still is) a brilliant piece of audio production, just as enjoyable now as it was in 1973. And what about Dan Siemasko? Your curator turns to our honored guests for an update (COMMENT, below) on his whereabouts. Such talent, one would think, should be rewarded - if there's a God, that is. |